The 2025 UN Tourism Global Conference on Wine Tourism, held in Plovdiv, Bulgaria on October 6–7 under the theme “The Art of Wine Tourism,” celebrated the deep connection between wine, culture, and innovation.

Set in one of the world’s oldest cities, the event brought together over 300 participants from 27 countries to explore how wine tourism can drive sustainable development, job creation, and cultural preservation. Key highlights included the launch of the first-ever Global Wine Tourism Report, revealing that while global wine consumption is declining, wine tourism continues to thrive through sustainability, storytelling, and digital engagement.

With leaders from Bulgaria, Greece, Montenegro, Türkiye, and UNESCO emphasizing regional cooperation, the conference reinforced that people and education remain at the heart of wine tourism’s future – blending heritage with creativity to shape meaningful travel experiences worldwide.

You can read more about the press release here.

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