Yep, you read it right. This Swedsih drink, which will be available this week in leading modern retail outlets in Delhi, Mumbai and Bangalore, has chili, which releases endorphins in the body. Thus, it makes you happy or creates feeling of happiness just like alcohol.
The flavors are mix of fruits and herbs. Not too sweet. Fresh fruit flavor hits the taste buds first and the delicate herb flavor is the aftertaste, which perfectly pairs with the food made with similar herb. Voila ! so for example in one of the flavours we use Bluberry and Lemongrass, so blueberry is the first taste you feel on the tongue and at the after taste is that of Lemongrass. Now with lemongrass taste in the mouth pairs with the food which has lemongrass in it like, Thai, Vietnamese, etc. Similarly other flavour is lime ginger so the after taste if ginger in the mouth pairs with Indian, Chinese, Sushi etc.
CHILI, the body’s favorite drug: Caliente is the first bottled non-alcoholic drink giving you a rush. Because we’ve added chili that, similar to alcohol, activates the reward center in the brain, releasing endorphins and feelings of happiness. And as an added plus, chili helps to bring out other flavors, which means we can keep the sugar content low and still get drinks with great character.
This drink is already creating a buzz in Denmark and Norway.
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Bon Voyage 