The Kingdom of Bhutan will be reopening its borders to tourists from September 23, 2022. But it will do so with a renewed focus on the sustainability of the sector, the Tourism Council Of Bhutan said in a press release.
The tourism sector will be undergoing a revamp, which will focus on three key areas. They are infrastructure and services, the travel experiences of tourists, and the sector’s environmental impact.
“COVID-19 has allowed us to reset – to rethink how the sector can be best structured and operated, so that it not only benefits Bhutan economically, but socially as well, while keeping carbon footprints low. In the long run, our goal is to create high-value experiences for visitors, and well-paying and professional jobs for our citizens,” said Dr. Tandi Dorji, Foreign Minister of Bhutan and Chairperson of the Tourism Council of Bhutan.
A new Vietnamese AD invites tourists back after COVID-19.
The Viet Nam National Administration of Tourism (VNAT) has partnered with CNN International to launch a new television commercial inviting travelers to consider Vietnam for their first holidays post COVID-19.
The 30-second clip, which features some of Vietnam’s top tourism products and destinations, ends with the sentence, “When you’re ready to travel again, why not Vietnam?” VNAT leaders said the ad aims to remind travellers of Vietnam’s charms and suggest the country as a safe and enticing destination for vacationers in 2021.
The video was created with support from the Vietnam Tourism Advisory Board (TAB), and can be viewed during commercial breaks on CNN Asia for six weeks from October 15, as well as on the national tourism website (www.vietnam.travel) and its social media channels.
Vietnam will soon launch more activities to accompany the ‘Why Not Vietnam?’ video, including giveaways on social media, ad banners, and articles that highlight Vietnam’s capable handling of the coronavirus and its commitment to the safety of its guests and citizens.